Trade Trans Corp Rebrands as Intria, Reflecting a More Responsive, Connected Role in Foodservice Supply Chains
Trade Trans Corp, a long-standing partner to quick service and foodservice brands in cross-border supply chain management, has rebranded as Intria.
The new name reflects the company’s evolution into a more responsive, insight-driven connector across global supply chains. Intria works with restaurant brands, their vendors, and logistics partners to keep product moving reliably in an environment of ongoing disruption and change.
Over the past several years, our customers have faced one supply chain challenge after another. Our role has been to respond quickly, open new routes, and coordinate the right partners across borders so restaurants can keep serving guests. The Intria name is built around that reality - we’re here to connect, adapt, and move with our customers.
The rebrand to Intria includes a new visual identity and website.
The company’s ownership, team, and service model remain unchanged.
For existing clients and partners, the transition is designed to be seamless:
The legal entity behind the business remains Trade Trans Corp.
Contracts, commercial terms, banking details, and primary contacts are unchanged.
Communication and documentation will begin using the Intria name and branding, often accompanied by the transitional phrase “Intria (formerly Trade Trans Corp).”
While our name is changing, our commitments are not.
We’ll continue to be the calm, responsive partner behind the scenes - handling complexity, coordinating across time zones, and keeping our customers informed so they can focus on running their restaurants.
Intria will continue to focus on end-to-end, cross-border solutions for foodservice and QSR brands, including coordination with suppliers, logistics providers, and professional partners to support reliable, compliant, and cost-conscious supply chains.