Forty years of being the call people make when it matters.
Intria is a specialist international brand purchasing intermediary. We source, verify, document, consolidate and deliver brand-specified goods for QSR and Fast Casual brands and their licensees operating outside the United States. Almost all of our business, for four decades, has come from relationships rather than advertising. This site exists because the record deserves to be visible.
Same company, same people, same 40 years.
Intria was formerly known as TradeTrans. The name changed. The team, the facility, the supplier relationships and the client relationships did not. If you were referred to us as TradeTrans, you are in the right place.
We are not a freight forwarder.
Freight forwarders coordinate shipments. Customs brokers clear them. Sourcing agents find product. Intria does all three, and then the part none of them does: exercises judgement about whether the right thing was ordered in the first place, and holds accountability from procurement through in-market delivery.
Accountability is the product. Everything else is how it gets delivered.
Robert Antes, Chief Executive Officer
Robert writes on international foodservice trade, corridor conditions, certification complexity and equipment conformity. Read his articles →
Forty years, itemized.
Trusted on both sides of the specification.
Intria holds long-standing relationships with brands including Dunkin’ and Baskin-Robbins, and supplies their licensees internationally. In practice that means a franchisor can point a new licensee at us knowing the brand standard will be held, and a licensee can work with us knowing we are not the brand’s enforcement arm.
For franchisors: we take the international distribution burden off a team whose job is growth, and we cover the corridors and categories — equipment certification in particular — that internal systems rarely reach.
Forty years, and we still start the same way.
A conversation about your current operations, and what is not working in them.